evan williams fire cinnamon whiskey liqueur

New fire has totally different flavor.

New fire with black and red paper label is not as good as the old recipe. It tastes like a more natural cinnamon flavor with a maple syrup after taste, which is a throw off. Please bring back the taste we love. We will be buying something else.

Go ahead - stand close to the Fire!

Evan Williams brings the heat! But don't worry; you won't get burned, not by this Fire. It is smooth, delicious and just the right amount of spice. The cinnamon Bourbon is smooth and has a drinkability that is warm from the first sip to its last. You can mix it or take it neat. My favorite way to fully enjoy its complex and mellow flavor is as a chilled shot. Cheers Evan Williams - you make the BEST!