Succeeding at eCommerce is not just about driving revenue from your website. Those using brand site eCommerce as a means of driving brand success holistically are succeeding not just with eCommerce-driven depletions, but are also using eCommerce as a “Swiss Army Knife” to achieve numerous critical business objectives, including:
Improving overall media efficacy and efficiency by using direct conversion data to optimize the entire media mix
Achieving 1-3X ROAS overall and unlocking 4-6X ROAS on middle- and low-funnel tactics to help support investment rationalization for brand-marketing spend moving from untrackable and unaccountable tactics
Avoiding your marketing investment driving consumers to retailer PDPs where your competitors are cross-sold, often leading to your spending depleting your competitors’ products
Building a first-party database of consumers with longitudinal transaction data, enabling CRM and primary research that helps optimize everything from upsell and referrals to messaging and product innovation
Unlocking content-to-commerce and partnership opportunities to turn everything from event activations, cocktail recipes, and bartender engagement into an opportunity to deplete
Unfortunately, “one size fits all” does not work when it comes to deploying eCommerce. This is why ReserveBar offers a tailored approach to brand site commerce enablement, with a variety of solutions designed to meet the diverse needs of brands across various stages of growth and complexity. The platform uses the most robust tech stack in the industry, seamlessly integrating compliance, customization, consumer experience, and security, and providing everything from “cut and paste” commerce enablement to fully customizable APIs enabling virtually any bespoke experience a brand can envision.
Deploying the Right Solution
Your brand can deploy a solution that perfectly aligns with your current stage of development, allowing for scalability and evolution as your needs change.
For smaller brands or those just beginning the eCommerce journey, ReserveBar provides streamlined, ready-to-deploy options that minimize complexity and accelerate time to market. These solutions focus on essential functionalities, ensuring a compliant and engaging consumer experience. We offer solutions that can add eCommerce to your site in days, with no tech savvy required, and even offer a solution that you can use to build your entire site from scratch, inclusive of eCommerce, in under a week.
Conversely, larger or more established brands with more complex websites and/or more sophisticated customer journeys benefit from LiquidCommerce’s extensive customization capabilities. These brands can leverage the platform's robust infrastructure to integrate with existing systems, implement intricate compliance requirements, and craft highly customized experiences at scale. The emphasis here is on deep integration and granular control, allowing brands to extend their digital footprint with precision, sophistication, and optimal ROAS and business intelligence outcomes.
Simplifying Deployments
Beyond the customer journey, compliance, and UX, one must consider logistics, consumer communications, customer care, and data/business intelligence as critical aspects of a successful eCommerce program.
Logistics: This encompasses everything from product availability to fulfillment options (on-demand, shipping, gift giving) and compliant 21+ delivery validation with signature. ReserveBar offers the largest retailer network with the most sophisticated product availability accuracy and all delivery modalities, including supporting pre-orders for new products and LTOs, high-volume “Sneaker Drop” scalability, and high-level retailer accountability.
Consumer Communications: Meeting each partner at their point of need on communications is critical. Our technologies provide maximum flexibility, enabling partners to outsource communications to us completely, to customize automated communications in their brand voice, or to utilize web hooks to trigger communications from their own marketing-automation platform.
Customer Care: We offer a variety of customer care options to meet our partner’s needs, including tier 1 and tier II support, “Diamond Service” options, and a combination of automations, AI, chat, and live agents to ensure all order inquiries are handled professionally with >90% CSAT scores.
Data/BI: A variety of data options are available with full visibility, dashboards, and real-time, agnostic BI platform support to enable everything from ROAS tracking to CRO data appends and segmentations.
In Closing
In short, eCommerce is a great way to hit revenue and depletion targets, but it’s so much more than that. Consider the framework of trust that it establishes between customer and brand, and ideas to build off its potential will begin to percolate. Leverage brand-owned eCommerce the right way, and meeting revenue targets becomes an afterthought.
Want to learn how your brand can power eCommerce on your own site? Email us at [email protected] to start the conversation or book a demo with our team.
